Image: GUPPYFRIEND
Making your daily life sustainable is easy with the brand GUPPYFRIEND. We will explain what the company stands for and how it works!
Often, one wishes it could be simpler and quicker to make one's daily life more environmentally friendly and sustainable. The team at GUPPYFRIEND knows this too - and that's exactly what the brand aims for! In this article, not only do we introduce you to GUPPYFRIEND's nature friendly products, but also to the company itself and its values. Every step is a further step towards a sustainable life!
Introducing GUPPYFRIEND
GUPPYFRIEND is a German company, part of the already well-known brand LANGBRETT. You might have seen their stores in various cities; they are located in Berlin, Hamburg, Düsseldorf, and Frankfurt, selling sustainable clothing, shoes, and longboards for a lot of recreational fun and sustainability.
GUPPYFRIEND is the newer project by the operators and deals specifically with a major current issue: microplastics. The team invests a lot of research, creativity, and effort into their work and their goal: to offer solutions for the problem of microplastics.
When they were first confronted with the effects of microplastics on humans, animals, and the environment, they wanted to act as quickly as possible. The result is the GUPPYFRIEND brand.
The first products they designed and offered are exclusively those that anyone can integrate into their daily life. These include primarily the washing bag, the dish cloths, and the cleaning cloths - things everyone needs. Except in this case, they are made completely sustainably. Additionally, devices like the washing machine filter, the artificial grass filter, and the sink filter are included; these might require a bit more effort to set up, but the result is definitely worth the effort! All these products reduce the spread of microplastics in nature.
The Cycle Of Microplastic
Initially, the topic seems very large and incomprehensible. The plastic particles are so tiny that you don’t notice them at all. So, how can they cause so much damage?
Simply put: Even the smallest everyday activities release tiny plastic particles into the wastewater (from doing laundry, dishwashing, etc.). These particles then reach plants and animals worldwide and are ingested by them. This means that you ultimately consume microplastics yourself, because you end up drinking this water again, or possibly eat animal or plant products that contain microplastics.
If GUPPYFRIEND is not busy tinkering with new plastic-free creations, they are raising awareness about the issue. You can support them by following them on Instagram or subscribing to their newsletter. This way, you stay up-to-date at all times!
Sustainable Laundry Washing: It's Possible!
To actively help reduce the release of microplastics into the environment, you can start simply. Because when you wash clothes, synthetic fibers break off from your clothing, enter the water, and end up in nature through the pumping process. The GUPPYFRIEND Washing Bag prevents this: You just put your clothes into the closable bag and wash them as usual. During the wash cycle, no plastic particles can escape from the bag into the water. The best part: You're not only protecting the environment but also your clothes! The bag is specifically designed for this purpose, thus it is robust and durable. Do not be surprised that it is made of polyester: The bag itself is optimized to not lose any plastic fibers!
Eco-friendly Dishwashing - Every Day
You can also make your daily dishwashing eco-friendly. All you need is a Dishcloth from GUPPYFRIEND, made from organic cotton and linen - Made in Germany. If you use this instead of a conventional plastic sponge, then no plastic fibers can disappear into your drain. Thus, a small change, which doesn't even affect your routine, can make a significant difference. Maybe you’ll even enjoy doing the dishes a bit more than before, with a clear conscience.
The same applies to the Cleaning Cloths from GUPPYFRIEND. They clean just as well as a synthetic cloth, but when you wash them, you do not harm the environment. Thus, they are the perfect solution.
