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Heartless is a brand for Gothic and Punk clothing from beautiful Scotland. The label defies being pigeonholed, claiming to make clothes for all Goths, Punks, and non-conformists who "don't give a damn" what others think of them. If that's not a clear statement... The brand name alone – Heartless – hints at some "dark" intentions. The brand stands out with shirts featuring bold prints and has achieved a cult status in the Emo scene alongside Cupcake Cult. A recurring motif at Heartless is Wednesday from the Addams Family, but they also immortalize other film and TV characters on their T-shirts. Jigsaw, Nancy from "The Craft," and a zombie Bambi, as well as other Disney references, are cool designs that you'd love to wear on your T-shirt. Besides these bold print shirts, Heartless also offers simpler clothing, though "simple" might not be the best word here. Their sweaters, jackets, and pants are full of studs, buckles, zippers, and lace-up details. Whether you're into Punk, Emo, or Nu Goth, Heartless has something for everyone.
If you know Heartless, you're probably familiar with its sister company Poizen Industries. This Scottish label is known in the Gothic scene for everyday Gothic wear, forming a counterpart to Heartless, which is more known for its Punk attitude and very striking clothing. Subtle or bold? You decide! You'll find plenty of dark clothing from both Heartless and Poizen Industries at Impericon. With Heartless's short skirts, T-shirts, and tops, you won't get too warm in your black Gothic look even in summer. And when winter comes, you'll be perfectly dressed with their unique sweaters, hoodies, and jackets. Warm yet stylish, obviously alternative – what more could you want?
In addition to Heartless, you'll find a wide selection of other Gothic brands in the Impericon online shop. Fans of cool prints will find them at Ironnail, Blackcraft Cult, and The Rogue + The Wolf. Killstar and Restyle also offer print shirts with occult and dark motifs, but you'll also find beautiful and elegant dresses and great Gothic accessories that add that special touch to any outfit. But an outfit wouldn't be complete without shoes. Dreamy Gothic boots, simple or authentically with a platform, are available from Altercore, Dr. Martens, and T.U.K.
