New Balance

New Balance Shop

There are only a handful of major sports brands that influence both everyday fashion and all kinds of athletic gear. The awareness of these brands is clear. Everyone recognizes the iconic swoosh of Nike or the famous three stripes of Adidas. For over 100 years, New Balance has also become a cult brand, defining the world of sporty streetwear with its range of sports and leisure clothing. Above all, it was the trends surrounding New Balance sports shoes that made them versatile for both athletic use and fashion-conscious wearers.

The All-Rounders

The origin in functional footwear was never neglected and was eventually sensitively combined with a sense of trend movements. This ensured that New Balance shoes, especially, developed into real all-rounders. Besides the revolutionary cult model the Trackster, which at the time seemed to be the running shoe of the hour, the focus of this model also shifted to other functional clothing, particularly suitable for all kinds of sports activities. The brand, founded in Boston, quickly began to dominate the world of sporty streetwear through its newly reoriented focus on other garments. Fashionably often leading and athletically up-to-date, New Balance became a cult label for professional and amateur athletes or simply for fashion enthusiasts.

Enjoy The Cult Here At Impericon

A sporty look in everyday life has long been a fashion staple. Whether for women or men, New Balance offers something trendy and innovative for everyone. Whether T-shirts, training jackets, hoodies, or shorts, alongside the classic New Balance sneaker, these items complete your sporty-trendy look! All this and much more can be found here at Impericon in the online shop!